Posts in Sales Velocity
Professional athletes rely on coaches – do salespeople?

In any sport, athletes and teams have access to multiple coaches with various areas of specialty to help them reach their full potential. Consider the Los Angeles Lakers, for example. Frank Vogel is the Head Coach, and there are six Assistant Coaches, all of these are additionally supported by specialists for health and nutrition.

For much of the sales world, it’s no different. The notion that sales coaching is an essential ingredient in improving sales organisations is never disputed, but most sales leaders (if they’re honest) will tell you that they barely have time to manage their sales teams – and they simply don’t have time to coach.

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Your COVID-19 Recovery Plan - Is sales coverage fluidity the key to market dynamics?

The shock of COVID-19 crisis is over. Most organisations have seamlessly moved into a new normal, at least for the time being. There is an acceptance that market dynamics and customer buying patterns are highly volatile. Economic instability and recessionary forces are impacting all. Cutting costs, while essential, is a short-term survival initiative and revenue generation has to move to the forefront of change.

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