Posts in Sales Effectiveness
Your COVID-19 Recovery Plan - Is sales coverage fluidity the key to market dynamics?

The shock of COVID-19 crisis is over. Most organisations have seamlessly moved into a new normal, at least for the time being. There is an acceptance that market dynamics and customer buying patterns are highly volatile. Economic instability and recessionary forces are impacting all. Cutting costs, while essential, is a short-term survival initiative and revenue generation has to move to the forefront of change.

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COVID 19 - Virtual Selling - the new normal

Face to face selling in a B2B world has been the cornerstone of opportunity development for revenue retention and growth. Sure, online and telesales have steadily increased as a sales channel but COVID 19 has accelerated a paradigm shift to the point where the new normal will bring – the collapse of face to face selling and the advent of virtual selling.

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