Selling under regulatory lockdowns and physical distancing due to COVID-19 will certainly require changes to sales structures and ‘go-to-market’ strategies in the short to medium term.

Customers, confronted with their own survival, are limiting CAPEX and OPEX spending to only those items that are a burning platform and require immediate action. The result is that your revenue streams will be impacted.

What does this mean to Sales Teams and traditional structures?

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