Find the sales gaps
worth fixing first.
Paradym Shift helps sales leaders validate where performance is really breaking down before they invest in training, process, people, technology, or consulting support.
Free. No registration required. Under 10 minutes. Instant structured report.
Start with the symptoms
Where most sales leaders start.
Sales performance issues rarely begin as one obvious problem. They usually show up as stalled deals, inconsistent execution, unclear capability gaps, or customer relationships that feel stronger than they really are.
Pipeline is moving, but deals are stalling.
Activity can look healthy while opportunity quality, deal control, or customer alignment quietly breaks down.
The team is active, but capability is inconsistent.
Some sellers execute well while others struggle to apply the same process, judgement, or customer conversations consistently.
Leaders are coaching, but not always on the right gaps.
Coaching effort can miss the mark when the real issue is hidden in mindset, skill, confidence, or execution discipline.
Accounts look stable, but relationship risk is hidden.
A relationship can feel positive while influence, trust, commercial value, or stakeholder coverage is weaker than expected.
Everyone is busy, but priorities are unclear.
Teams often invest effort into visible activity before validating which gap is actually costing performance.
The instinct is there. The evidence is missing.
The fastest path forward is to validate what is really happening before investing in the wrong fix.
That is why the first step is diagnostic, not generic.
Start with a free Revenue RealitiScan to test where the issue may be sitting. When the evidence points to a bigger opportunity, Paradym Shift can support deeper analysis through advanced tools and subscription-based diagnostics.
Paradym Shift RealitiScan Diagnostics
One diagnostic family. Four DNA pillars.
Choose the RealitiScan that matches the question you need to answer. Each tool gives you structured evidence mapped to the DNA of sales effectiveness, so you can see what to fix first and where to go deeper.
DNA Pillar
Strategy & Adoption
Test whether the revenue engine is aligned, adopted, and translating ambition into consistent commercial execution.
DNA Pillar
Customer Connection
Validate the strength, coverage, trust, influence, and commercial value inside the relationships that matter most.
Account Relationship RealitiScan
Assess customer coverage, relationship strength, trust, value, and the current-to-future relationship position.
Relationship RealitiScan — My View
Capture your perspective on relationship strength, alignment, trust, performance, and mutual value.
Vendor Relationship RealitiScan
Assess expectations, communication, value delivery, trust, and relationship fit with an external vendor or partner.
Stakeholder Influence RealitiScan
Validate instinct with behavioural evidence across advocacy, trust, political capital, value alignment, and momentum.
DNA Pillar
People Potential
Identify the capability, confidence, leadership, and team execution gaps that may be limiting performance.
Personal Capability RealitiScan
Assess your own sales capability, confidence, and execution habits to identify practical development priorities.
Leader Capability RealitiScan
Assess leadership capability and identify where better coaching, focus, or accountability may lift team performance.
Team Capability RealitiScan
Assess collective sales capability, execution consistency, and the gaps that may be limiting team performance.
DNA Pillar
Sales Enablement
Pressure-test whether a live opportunity is real, winnable, aligned, and worth the next level of effort.
Mobile experience
Selected RealitiScans for meetings, reviews, and field use.
For faster in-the-moment assessment, selected RealitiScans are also available in app-style formats for account reviews, stakeholder conversations, live opportunities, and field use.
Relationship RealitiScan Mobile
Run stakeholder and relationship diagnostics from one mobile experience.
Deal RealitiScan Mobile
Review live opportunities quickly before committing more effort.
Revenue RealitiScan Mobile
Check revenue performance signals in a mobile format.
Stakeholder Influence RealitiScan Mobile
Assess influence, support, resistance, trust, and momentum on the move.
What you get
A clearer view of what to fix, not another generic score.
Paradym Shift diagnostics turn instinct into structured evidence. Start with an entry diagnostic to identify the likely performance constraint, then use deeper tools or expert support when the evidence calls for more detailed analysis.
Example diagnostic insight
A team may appear active and well managed, while the real constraint sits in weak qualification, poor stakeholder coverage, inconsistent value articulation, or unclear coaching priorities. Paradym Shift helps surface those hidden gaps before leaders invest in the wrong fix.
Your report helps answer:
- Where is performance actually breaking down?
- Which gaps are symptoms and which are likely root causes?
- What should be investigated or improved first?
- Where would coaching, process, training, technology, or deeper diagnostics create the greatest return?
The DNA of a peak-performing sales organisation.
Every Paradym Shift diagnostic is built on one integrated framework. Four connected pillars help leaders understand what is really driving, or constraining, sales effectiveness.
Strategy & Adoption
Clarity, focus, and execution of the right commercial strategy.
- Strategic Clarity
- Value Proposition
- Go-to-Market Adoption
Customer Connection
Relationships, insight, trust, and value creation with the customers that matter most.
- Customer Insight
- Stakeholder Engagement
- Value Co-creation
People Potential
Capability, confidence, motivation, leadership, and accountability across the sales function.
- Capability
- Mindset & Motivation
- Leadership & Accountability
Sales Enablement
The processes, tools, systems, and resources that support consistent execution.
- Sales Process
- Tools & Technology
- Content & Resources
Paradym Shift is the diagnostics and tools platform. Fresh Perspectives is the consulting practice that helps organisations turn diagnostic evidence into action. Use the entry diagnostics yourself, go deeper with advanced tools as they become available, or engage Fresh Perspectives when you want support applying the methodology in a live sales environment.
Methodology applied across teams from organisations including
B2B SALES EFFECTIVENESS DIAGNOSTICS
Find the sales gaps worth fixing first.
Start with instinct. Confirm with evidence.
Paradym Shift gives sales leaders free diagnostic tools to validate assumptions where performance is breaking down before investing in in-depth diagnostics, training, process, people or technology.
Start a Free Diagnostic